Trinity Optima Production is one of the biggest record label and artist management companies in Indonesia (founded in 2003) based on the collaboration of 4 reputable Indonesian music industry experts: Adi Nugroho, Handi Santoso, Effendy Widjaja, and Yonathan Nugroho.
With the vision of advancing and growing the Indonesian entertainment industry, Trinity is committed to progressing and adapting to the ever-changing market demand of the Indonesian entertainment industry.
Over time, Trinity has grown to become more integrated through its various supporting departments. Other than Trinity Optima Production has expanded into the field of music publishing and talent marketing. By doing so, it has become the first music label brand to handle talent development and artist management through Trinity Artist Management (TAM). Additionally, Trinity seized the opportunity emerging from the rapid growth of global and domestic digital development by establishing Trinity Creative Technology (Dignity) for digital content marketing. All the while, Trinity Optima Publishing manages the intellectual and marketing rights of properties produced by its artists, talents, arrangers and composers.
Today, Trinity is steadily adapting to technological developments and has become the pioneer in presenting the most innovative entertainment concepts and business models. This is done to develop the brands of talents from internal and external clients that do not necessarily tie into the Trinity brand.
Trinity Optima Production currently houses a wide range of reputable talents, such as Armand Maulana, Ungu, Afgan, Maudy Ayunda, Naura, Mawar De Jongh, Sherina, Lesti and many more. Multiple international and national accolades won further proves the quality of the artists under Trinity’s management.
Trinity is devoted to endlessly producing outstanding talents, delivering the best work, and providing quality entertainment for Indonesians. As such, Trinity as an organization is built to provide positive contributions in realizing innovations for the Indonesian entertainment and music ecosystem
Founded by Adi Nugroho, Handi Santoso, Effendy Widjaja, and Yonathan Nugroho, mainly focused in Recording and Music Label industries.
Trinity Artist Management was founded with the focus on an integrated management of talents/artists.
Trinity Creative Technology was formed as a part of the transformation of Trinity Entertainment Group to provide digital solutions.
Trinity Group and Emtek Group formed a Joint Venture for Stream Management that manages new talents from SCTV’s and Indosiar’s programs.
Established 3D Entertainment as a sub-label business for housing dangdut musicians.
Acuan Entertainment is a sub-label by Trinity Optima Production with Indomusikgram.
TOP+ was established as a division that manages brand extension dan licensing.